Text on a black background stating, 'WE ARE POWERPLAY BRANDS' in white font.
Text that states: Born in Manchester UK, 1992. We are a global leader in licensed bodywear and intimate apparel.
Text graphic with the words 'Making people feel great from the inside out' in white and red on a black background.

WHO WE ARE

Born in Manchester in 1992, Powerplay Brands has grown from its roots in the Northwest of England into a global licensing business, working with some of the world’s most recognised brands and retailers.

For over 30 years, we’ve believed that true comfort and confidence start with what you wear closest to your skin.

Today, we design, manufacture, market and distribute a portfolio of licensed underwear, loungewear, nightwear, swimwear, socks, towels, and slippers - combining world-class brands with product expertise and commercial excellence.

Our mission is simple:

To make people feel great from the inside out.

We do this by partnering with best-in-class global brands to extend their reach into bodywear categories, delivering design-led, high-quality collections tailored to each brand’s unique DNA - and driving growth together.

From everyday essentials to premium loungewear, or performance swimwear to elevated nightwear, every collection is developed with the consumer, the brand, and the market in mind.

As a licensing specialist, Powerplay Brands operates a true end-to-end, full-service model - managing every stage from design through to delivery.

OUR CATEGORIES

Man with dark hair, bare chest, wearing a black robe and patterned underwear, standing in a bathroom with a white bathtub and beige tiled wall.

NIGHTWEAR

A young man with a muscular build and dark skin is sitting shirtless in a white chair, wearing green shorts, and has his chin resting on his hand while looking down. The background features a swimming pool with clear blue water.

SWIMWEAR

A person wearing black slippers with white fur lining, standing on a wooden floor.

SLIPPERS

A person wearing white socks with black stripes and the brand name 'Wrangler,' adjusting the sock of another person's foot. The setting appears to be indoors on a beige fabric surface.

SOCKS

A young man with short dark hair and no shirt leaning on a black surface, with a blue Reebok towel hanging over the edge of the surface.

TOWELS

A black and white drawing of a skier in mid-air with snowflakes.
A young man with curly brown hair sitting on a windowsill, looking thoughtfully to the side, wearing a gray DKNY sweatshirt and matching sweatpants with white Nike side stripes, near a brick wall.
A shirtless man and a woman in athletic wear are standing together in front of lockers in a gym, looking at the camera.

UNDERWEAR

LOUNGEWEAR

We operate across seven core categories…

Our categories are the foundation of what we do.

We bring them to life through each partner's unique lens, ensuring the product not only fits the consumer’s lifestyle but also reflects the spirit and story of the brand.

Our Brands

WE BRING EXPERTISE AND CREATIVITY TO EVERYTHING WE DO

Person holding a white paper with a black sock design printed on it, surrounded by clothing and office supplies, on a white desk.

DESIGN & DEVELOPMENT

Where it begins…

Driven by innovation and guided by experience.
Our in-house design and merchandising team are specialists in their fields, using the latest technology and materials to consistently produce fresh, fashion forward designs with the brands DNA at the heart of everything they do.

Close-up of a person sewing fabric with a sewing machine in a workshop, with blurred shelves of tools and supplies in the background.

MANUFACTURING & PRODUCTION

With over 30 years of experience, we have built long-standing relationships with trusted manufacturing partners around the world. We work with some of the industry’s leading, fully audited factories, combining specialist manufacturing expertise with rigorous standards across quality, compliance, and production.

Our global supply network enables us to deliver high-quality products reliably, efficiently and at scale.

A collage of five different scenes: a photoshoot with a model and photographer in front of a white backdrop, an interior of a retail store with DKNY branding, a close-up of a filming or photography setup with a monitor displaying a photoshoot of a male and female model, a closet with hanging clothes and accessories, and a decorated dressing room or studio with a mirror, plants, and personal items.

COMMERCIAL & GO-TO- MARKET

Where brand meets buyer.

Our global sales force combines market knowledge, strong retail relationships, and a tailored approach to bring each brand and collection to the right customers, channels, and markets.

From leading retailers and e-commerce platforms to marketplaces and specialist partners, we develop focused go-to-market strategies that connects our brands with consumers and turns great product into sustainable commercial success, worldwide.

A split image showing the interior of a warehouse on the left with shelves filled with boxes and a large warehouse building with a parking lot and greenery outside on the right.

LOGISTICS & DISTRIBUTION

Operating two distribution centres, from our HQ in Manchester and our European base in Poland.
Our expert logistics and distribution teams allow us to continually improve service levels so we can provide efficient worldwide delivery solutions to our partners.

OUR NETWORK & REACH

50 +

COUNTRIES

2

DISTRIBUTION CENTRES

10000 +

STORES

6

BRANDS