CHRIS EUBANK X REEBOK COLLABORATION

COLLABORATION

In November 2025, we officially teamed up with world champion boxer Chris Eubank Jr ahead of his huge fight vs Conor Benn. At the official weigh-in, Eubank wore Reebok Underwear – showcasing Reebok on a global stage. The event was streamed live to millions of viewers around the world, giving incredible exposure to the brand and more importantly, our underwear category.

Eubank also took to his personal Instagram account to share behind-the-scenes content of his fight preparation. These videos featured Reebok’s performance range, showcasing the gear in action.

This content was broadcast directly to his following of just under one million followers, providing a significant and authentic reach for the brand. Media coverage of the activation surpassed 2 million online views – and counting – across 22 pieces of press coverage, with a total publication audience of 1.17 billion!

LinkedIn Post
A shirtless male boxer on a weighing scale during a weigh-in event, with several men around him, one wearing sunglasses, a black hat, and a Versace-patterned shirt, against a yellow background with red text that reads 'CHRIS IBRAHIM'.
A shirtless male boxer with a beard and muscular build standing on a weigh-in stage, surrounded by several other men. The background has large yellow and red text.
A shirtless man with a muscular build, beard, and shaved head, holding his arms up to show his biceps, standing in front of a yellow background with red text. Two men in suits are standing behind him, one wearing glasses and a tie, the other with a lanyard and badge, on an event stage.