2025 WRAP UP
POWERPLAY NEWSAs we wrap up the year at Powerplay Brands, it feels like the perfect moment to pause, reflect, and say a huge thank you to everyone who’s been part of our journey this year.
It’s been a year full of momentum, creativity and meaningful milestones.
From collaborating with key sports and lifestyle personalities, to creating standout brand moments like our 'Run to Sea with Reebok Swim' takeover at Love Trails 2025 - and we'll continue to bring our brands to life in ways that feel authentic and exciting.
We’re especially proud of the work we’ve done this year to raise awareness around men’s mental health, highlighting the positive impact fitness and movement can have on mental wellbeing - a message that feels more important than ever.
Tapping into key fitness and lifestyle communities to develop brand loyalty and ethos and conveying messages that matter most.
This year also saw some incredible brand growth:
- Welcoming Timberland Underwear as a brand-new licence and category
- Collaborating with Chris Eubank for Reebok Performance Underwear
- The successful launch of Reebok Towels
- DKNY had another fantastic season with their new brand ambassador Hailey Bieber
- And the rollout of fantastic new campaign and product imagery across our portfolio
Behind all of this is our people. We’ve grown our office team with some brilliant new talent - bringing fresh energy, ideas, and expertise into the business and we couldn’t be more grateful.