TIMBERLAND ANNOUNCEMENT
POWERPLAY NEWSWe’re thrilled to announce that Powerplay Brands is partnering with global outdoor lifestyle brand Timberland to introduce the first-ever Timberland underwear collection.
Launching AW26, Powerplay Brands will become Timberland’s exclusive underwear licensee for the entire EMEA region, introducing a premium collection of men’s trunks and tees across leading retail channels. It will also be carried in Timberland monobrand stores worldwide.
Timberland (a VF Corporation brand) joins our growing portfolio, as we continue to partner with iconic best-in-class brands, bringing their identity into the underwear space.
This partnership brings together Timberland’s heritage of durability, comfort, and craftsmanship, with Powerplay’s passion for all things bodywear and intimate apparel.
We’ll combine excellence in design, marketing, retail, and production to deliver elevated lifestyle essentials - reinforcing our mission of “Making People Feel Great from the Inside Out.”