We set out to capture Timberland’s rugged heritage through authentic storytelling, expanding the brand into the premium underwear space.
It’s incredibly rewarding to see months of planning, product development and creativity come together. This marks a major milestone for Powerplay and an exciting new chapter for the Timberland brand footprint.
A massive thank you to our incredible teams and our partners at Timberland for helping us bring this vision to life ✨
Photographer - Matt Moorhouse / Moorhouse Studios 📷
